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UPMC Health Plan Earns Marketing Awards PITTSBURGH (August 31, 2006) — UPMC Health Plan has won several marketing and advertising industry awards that recognized the company for its efforts to bring health care solutions to Western Pennsylvania. The Health Plan's annual report, television advertising, and printed marketing pieces have all gained recognition for their ability to educate, inform, and build awareness around health promotion and the innovative programs being implemented for our members, providers and employers.From its beginnings, UPMC Health Plan has been an innovator and a company dedicated to bringing new solutions and competitive choice to Western Pennsylvania. The company's advertising and member communications—and the awards bestowed by industry experts—are an outward sign of the dedication the company applies toward connecting and caring for its members. "Our advertising and marketing literature is all designed to tell our members and prospective members that they need not feel alone in making health care decisions," said Michael Taylor, executive director of Marketing and Communications for the Health Plan. "UPMC Health Plan has built innovative health and wellness programs, and we're happy to be recognized for our efforts to get that message to our members." "Everyday a Better Idea" and "Where You Belong" are two messages UPMC Health Plan has used to tell Western Pennsylvania that it is not just another health plan, rather we're a plan for better health. Marketing experts that reviewed thousands of entries from across the nation and across the globe agreed that the Health Plan's message is effective.
The Eighteenth Annual APEX Awards for Publication Excellence An Annual Competition for Writers, Editors, Publications Staff and Business and Nonprofit Communicators: Award of Excellence for Annual Report Design and Layout. APEX Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. APEX Awards of Excellence recognize exceptional entries in each of the sub-categories. With close to 5,000 entries, competition was exceptionally intense. 105 Grand Awards were presented to honor outstanding work in all of 11 major categories, with 1,434 Awards of Excellence recognizing exceptional entries in 102 subcategories. About Aster Awards The Aster Awards Program provides national-level recognition for healthcare organizations and advertising agencies who strive for excellence in medical marketing. The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged for the possibility of receiving a Gold, Silver, Bronze. Entries with a perfect score will receive the coveted Judge's Choice Award. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 11 years. Creative Images, Inc., also publishes a full-color magazine, Marketing Healthcare Today... of which all winners will be listed in the May/June issue each year. About Healthcare Advertising Awards The Annual Healthcare Advertising Awards sponsored by the Healthcare Marketing Report, a national health care marketing newspaper published by the HMR Publications Group based in Atlanta. About UPMC Health Plan UPMC Health Plan, the second largest health insurer in Western Pennsylvania, is owned by the University of Pittsburgh Medical Center (UPMC), one of the nation's top-ranked health systems. As part of an integrated health care delivery system, UPMC Health Plan partners with UPMC and community network providers to improve clinical outcomes as well as the health of the greater community. The National Committee for Quality Assurance and U.S. News & World Report listed UPMC Health Plan as the top-ranked health plan in Pennsylvania and one of the top 20 health plans in the United States. The Health Plan is the only Pennsylvania plan to receive five stars in the categories of "Prevention" and "Treatment," and is the highest-ranked managed care company in the nation for breast cancer screening for the second consecutive year. The integrated partner companies of the UPMC Insurance Services Division - which includes UPMC Health Plan, Work Partners, EAP Solutions, UPMC for You (Medical Assistance), and Community Care Behavioral Health - offer a full range of group health insurance, Medicare, Children's Health Insurance Program, Medical Assistance, behavioral health, employee assistance, and workers' compensation products and services to over 700,000 members. Our local provider network includes UPMC as well as community providers, totaling more than 80 hospitals and more than 7,000 physicians in a 28-county region. About The Paradiso Group The Paradiso Group is an advertising agency that connects people and brands with thought-provoking, artistic work. They are skilled at taking the strategic objectives and branding goals of clients and bringing them to life in a variety of communication forms. Services range from print, radio and television advertising to brand development, production and event planning. Whatever is done at The Paradiso Group is done with an artistic sensibility that touches people in ways that create lasting relationships between clients and consumers. |
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