In 2010, UPMC Health Plan became the title sponsor of the Pittsburgh Half Marathon. Since then, participation in the race has almost doubled in size to more than 14,500 finishers in 2014. It was the 18th largest 13.1-mile road race in the United States and 25th largest in the world, according to Running USA’s 2014 annual report.
UPMC Health Plan is proud to support an event that encourages so many people in our community to take a healthy step toward becoming more active and fit. Our partnership with the Pittsburgh marathon goes way beyond putting our logo on a t-shirt. We engage participants and spectators with fun activities, including:
Reasons to Run Contest
In 2014, we gave runners and spectators an opportunity to share the reasons behind why they run and why they cheer. We wanted to know what motivated them to lace up their shoes day-after-day. What made them want to cheer for complete strangers? And they responded in a BIG way.
The Reasons to Run sweepstakes featured grand prize packages for two lucky winners that included a two-night stay in a downtown hotel, a shopping spree, and much more.
My First Half Marathon
Training for and running in a half marathon for the first time is a huge challenge. That’s why we created the "My First Half Marathon" web series. We wanted to help beginners from day one of training through the finish line.
Through a weekly diary, we followed two UPMC Health Plan employees who were running the half for the first time to give an inside look at what it’s like to train. Our first-time half marathoners documented life before, during, and after training. Additional features included live Twitter Q&A sessions, tips from our expert marathon trainer, cooking demonstrations, and a photo contest.
UPMC Health Plan teamed up with former Pittsburgh Steelers quarterback Charlie Batch for the 2014 marathon weekend. A longtime advocate of health and wellness, Charlie helped motivate runners during his talk on achieving goals at the Marathon Expo Speaker Series. On race day, he cheered runners on at the finish line as they made their final push down the Boulevard of the Allies.
Half Marathon Fun Facts: