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Contact (UPMC Health Plan):

Gina Pferdehirt
Director, Public Relations & Community Relations
UPMC Health Plan

‘Farm Kings’ Farmers Market Set for UPMC Passavant


PITTSBURGH (Sept. 9, 2014) – UPMC Health Plan is partnering with Freedom Farms — better known to TV audiences as the “Farm Kings” — to offer a weekly farmers market at UPMC Passavant-Cranberry.

The farmers market is held every Thursday from 3 p.m. to 7 p.m., in the parking lot of the hospital’s main campus. Locally grown produce and meats will be available for purchase now through the end of October.

Freedom Farms was founded in 2009 by the King family of Butler County. It has grown to include a local market, farmers markets, a donut shop, a sandwich shop, and a national magazine, as well as other commercial endeavors. Since 2012, the family has been featured on “Farm Kings,” a reality TV series on the Great American Country network.

Each week, UPMC Health Plan will be represented at the market by health coaches, dietitians, and member services personnel. In addition to receiving health and nutrition tips, UPMC Health Plan members will be able to discuss service needs and plan information.

The farmer’s market also offers “just in time” recipes for quick and fresh dinners, tips on how to properly store fresh fruits and vegetables for maximum freshness, and information about a Community Supported Agriculture (CSA) program that can be customized to meet individual needs. 

The market, located in the hospital’s parking lot, is open to the public. Every week, all visitors will be able to enter a UPMC Health Plan sweepstakes to be eligible to win $25 of produce or meats.


About UPMC Health Plan

UPMC Health Plan, the second-largest health insurer in western Pennsylvania, is owned by UPMC, an integrated global health enterprise. The integrated partner companies of the UPMC Insurance Services Division — which includes UPMC Health Plan, UPMC WorkPartners, LifeSolutions (EAP), UPMC for You (Medical Assistance), and Community Care Behavioral Health — offer a full range of group health insurance, Medicare, Special Needs, CHIP, Medical Assistance, behavioral health, employee assistance, and workers' compensation products and services to nearly 2.3 million members. Our local provider network includes UPMC as well as community providers, totaling more than 125 hospitals and more than 11,500 physicians throughout Pennsylvania and parts of Ohio, West Virginia, and Maryland. For more information, visit www.upmchealthplan.com.