In 2010, UPMC Health Plan became the title sponsor of the Pittsburgh Half Marathon. Since then, participation in the race has almost doubled in size to more than 14,000 finishers in 2016.
UPMC Health Plan is proud to support an event that encourages so many people in our community to take a healthy step toward becoming more active and fit. Our partnership with the Pittsburgh Half Marathon goes way beyond putting our logo on a t-shirt. We engage participants and spectators with fun activities, including:
Steel City Spirit Social Media Challenge
In 2016, we challenged runners, rooters, and residents of the five neighborhoods along the Pittsburgh half marathon route to show their spirit on Twitter.
Each neighborhood had a designated hashtag (#GameOnDowntown, #GameOnStripDistrict, #GameOnNorthSide, #GameOnWestEnd, #GameOnSouthSide). The neighborhood with the most spirit (South Side!) won a green makeover from Pittsburgh Parks Conservatory and UPMC Health Plan in South Side Park.
Reasons to Run Contest
In 2014 and 2015, we gave runners and spectators an opportunity to share the reasons why they run and why they cheer. We wanted to know what motivated them to lace up their shoes day after day. What made them want to cheer for complete strangers? And they responded in a BIG way.
The Reasons to Run sweepstakes featured grand prize packages for two lucky winners that included a two-night stay in a downtown hotel, a shopping spree, and much more.
Half Marathon Fun Facts: