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Navigators/Certified Application Counselors

Information to help you help others in your community


Welcome aboard, navigators and certified application counselors!

You have been tasked with the vital responsibility of educating people who are looking for insurance coverage on Pennie®, Pennsylvania’s health insurance marketplace.

One of the goals of the Affordable Care Act (ACA) is making affordable health insurance available to as many people as possible. This can help people stay healthy and evenly spreads heath care coverage costs. You will distribute fair and impartial information about enrollment in qualified health plans and tell clients about the financial assistance that's available to them. You will also make them aware of other plan options like Medicaid, Medicare, and the Children’s Health Insurance Program (CHIP).

UPMC Health Plan is here to assist you during the Open Enrollment period.* As you help your clients make the best decision about their health insurance, we can answer your questions about UPMC Health Plan coverage for individuals and families, how to buy marketplace plans in Pennsylvania, and more. Turn to this website for important information and resources throughout the Open Enrollment period.

If you cannot find the information you need on this website, please call UPMC Health Plan’s hotline for navigators and certified application counselors at 1-855-498-8762.**

Resources for Navigators and Certified Application Counselors

Refer to these resources when you're speaking to your clients about UPMC Health Plan coverage, general health care reform, and health insurance-related questions.

Resources for Your Clients

These resources offer valuable information about how health insurance, health care, and Pennie work. We also offer printable worksheets for you to fill out with your clients to help them better understand the process of selecting a health insurance plan.

Links to health insurance information:

Printable Resources:

  • 2023 Sales Guide
    Learn about UPMC Advantage plans for individuals and families, the networks your clients can choose from, and the benefits of choosing UPMC Health Plan.
  • 2023 Rate Guide
    A list of prices for UPMC Advantage health insurance plans.

More Information

You and your clients can find more information about UPMC Health Plan's high-quality plan options from these sources:

Shop on the UPMC Health Plan Marketplace.*
Contact a UPMC Health Plan sales representative.**

*The UPMC Health Plan Marketplace is an online shopping site only for UPMC Health Plan products and is not Pennie. To access this site, visit To access Pennie, please visit

**This hotline is for navigators and certified application counselors only. It is not for general public use.

†This link is for individuals and families that want to speak to a sales representative about UPMC Health Plan coverage.