UPMC Health Plan

Denise Hughes
UPMC Health Plan

UPMC Health Plan Names Rachelle Graham Vice President, Marketing and Communications

Pittsburgh (July 18, 2022) – UPMC Health Plan recently announced that Rachelle Graham has been promoted to Vice President, Marketing and Communications, UPMC Insurance Services Division.

As Vice President, Graham is responsible for all marketing and communications strategies, development, and execution activities across the Insurance Services Division, including Workpartners® and Community Care Behavioral Health Organization.

“With her experience across a variety of different health insurance products and her work in all corners of the state, Rachelle knows the type of information Pennsylvanians need to make informed decisions about their health care: clear, transparent and easily understandable information about cost and quality,” said Diane Holder, President and CEO, UPMC Health Plan.

Graham joined UPMC Health Plan in 2016 as Senior Director of Government Products. In this role, she was responsible for the successful marketing of Medicare, Medicaid, and other government lines of business. She also managed provider, network, and multicultural communications.

In 2021 Graham was named Associate Vice President of Marketing Strategy and Execution. In addition to maintaining her previous responsibilities, Graham assumed ownership of marketing and communications for member engagement and Workpartners.

Before joining UPMC Health Plan, Graham held senior marketing and operations roles for several Fortune 100 organizations, including several health care companies. She is also a graduate of Leadership Pittsburgh Inc. (LPXXXIV), the leading leadership development organization in Southwestern Pennsylvania.


About UPMC Insurance Services

The UPMC Insurance Services Division serves 4 million members and is owned and operated by UPMC, a world-renowned health care provider and insurer in Pittsburgh, Pennsylvania. The UPMC Insurance Services Division provides commercial products through UPMC Health Plan for both groups and individuals. Its commercial products also include workers’ compensation and employee assistance from nationally known Workpartners®. Government products include Medicare Advantage plans (UPMC for Life); Special Needs Plans for those who are eligible for Medicare and Medical Assistance (UPMC for Life Complete Care and UPMC Community HealthChoices); a Medical Assistance plan (UPMC for You); and Children’s Health Insurance Program plans (UPMC for Kids). Community Care Behavioral Health Organization—one of the nation’s largest nonprofit managed care behavioral health organizations—is also part of the Insurance Services Division. Community Care offers a full range of services to commercial and Medical Assistance members. For more information, visit upmchealthplan.com.